Hmida lives in a popular neighborhood and is known for his naivety, which he tries to hide by constantly claiming that he knows everything. That's how he gets the nickname “Boulaaqoul.” He spends most of his time with his friend Othman, who lives from the rent of a shop inherited from his father. Hmida's mother, Tahira, isn't happy with his idle lifestyle and pushes him to find a stable job and start a family. Hmida gets very excited about his new mission — but will he succeed?